They post creative images about new items introduced and new recipes made by them. They are lot of their followers and lot of them are liking their tweets. They use this medium to give information to their prospective customers about upcoming events.
They post attractive images regarding new ways of making food in the kitchen. They have used 50/50 rule but not to that extent. They post about their achievements to let people know about their good records.
This shows that they know in reality how to make use of small tweets in a very efficient way to take power over the whole industry as well as over prospective customers.
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| Hyatt Twitter Links |
Pan Pacific Hotels & Resorts: They are also active on
this social media site but not that as of Hyatt Hotels & Resorts. They post
regularly but not hourly.
They also provide up to date information to their
customers to keep them informed about new events going on in their premises.
They want their customers to take keen interest in their programs and events.
They post about past experiences of their
loyal customers along with their feedback.
This give a sense to other people
about the kind of service they provide and how they will be providing in the
future.
They have used 50/50 rule in a good way by explaining about their own
advantages in comparison to the whole industry. They mainly focus on views of
their hotel rooms as how a customer get attracted towards it.
The comparison between these two hotels regarding the use of
Twitter in promoting their brand is very effective and efficient also. It does
two things side by side, providing information and promoting at the same time.
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| Twitter Pan Pacific Hotels & Resorts |
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