Showing posts with label Instagram. Show all posts
Showing posts with label Instagram. Show all posts

Friday, March 4, 2016

Pan Pacific Hotels & Resorts Social Media Study

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Pan Pacific Hotels & Resorts
Pan Pacific Hotels & Resorts
Social Media Study Experience
Author- Komaljit kaur

Pan Pacific Hotels & Resorts- To make a pace with current competition, they are also on different social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. The options are available on the homepage of their website.


Other links to search
Social Media Links
Homepage

Google+ - 204 followers, post daily, attractive packages. They mainly focus on providing information and not that much interacting with the customers.


Google+
Pan Pacific Hotels & Resorts
Instagram- 293 followers and still going on. Giving their customers a visual representation is their main focus so they post most of the photos by using Instagram as a medium.

Instagram Followers
Pan Pacific Hotels & Resorts
Facebook-9484 people who liked this page, pretty active, post once within two days. They post about event details with new menu items of delicious food, business detailing and introduction of new adventures
Facebook Links
Pan Pacific Hotels & Resorts

Twitter Followers
Pan Pacific Hotels & Resorts




Twitter-405 followers, hourly posting, updating audience about other current events so that they can show that they are also concerned about the news items.


 They are actively present on social media networks such as Twitter, Instagram, Google+ and Facebook but interaction is less as seen on these networks.
                                                        






    















Monday, February 29, 2016

Sheraton Hotels & Resorts Social Media Study

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Sheraton Hotels & Resorts
Sheraton Hotels & Resorts
Social Media Study Experience
Author: Tissha Lela

Sheraton provides services and experiences with social media presence on Instagram, Facebook, Twitter, YouTube, and Weibo. I will be examining their strategies and presence on all of these including Pinterest with the exception of two.
Promoting Recent Social Media Posts
Sheraton Hotels & Resorts Home Page
Social Media Links

On Facebook, Sheraton post once a few weeks apart and most effective speaking about their hotels in destinations. They interact with audiences through images and post content about events they hold and their locations. They post to generate interest and have 393,245 likes.
Facebook Likes
Sheraton Hotels & Resorts Facebook Page

On Twitter, they post once a few days apart and most effective with sweepstakes. They interact with audiences through images and post content about their different hotels and promotions. They post to engage and have 52.7K followers.
Twitter Followers
Sheraton Hotels & Resorts Twitter Page

On YouTube, they post a couple of times within each month and most effective with sweepstakes. They interact with audiences through videos and post content about their different hotels and promotions. They post to sell and have 1,952 subscribers.
YouTube Subscribers
Sheraton Hotels & Resorts YouTube Channel

On Pinterest, they have no post and are not effective. There’s no interaction with audiences and no content. There’s no purpose but still have 142 followers.
Pinterest Followers
Sheraton Hotels & Resorts Pinterest Page

In conclusion, they’re most effective on Twitter and should post more often on all of their social media.
Twitter Retweets, Likes, and Interactions
Sheraton Hotels & Resorts Twitter Posts