Sheraton vs Best Western on Twitter

Hotels on Twitter

By: Tissha Lela

Sheraton Hotels & Resorts

Sheraton tweets a few days apart, once or twice a day and post content about promotions with their SPG membership and their different hotels around the world. They do not use the 50/50 rule on Twitter because they only post about themselves, however, there are other content but it speaks about pairing foods with drinks and has nothing to do with the hotel industry itself. They speak about the different events they hold with hashtags relevant to those events and use other hashtags such as #spglife, #sheratonclub, #sheratonpresents, and #sheratongrand. Their most successful tweet is a sweepstakes they had called Delight Delays Sweeps. It was successful because it gave everyone a chance to enter and win a trip to turn your delays into delights, also, it is easy to enter and all you have to do is tweet to them about what your delay may be even outside of traveling.

Most Successful Tweet
Sheraton Hotels & Resorts Twitter Page

Best Western Hotels & Resorts

Best Western tweets about twice a day and post content about contests and joining their rewards program to gain a lot of benefits and automatic chances to win by just being their customer. They do use the 50/50 rule because they tweet about themselves and also about destinations and motivational advice in which are about traveling and relates to the hotel industry. They speak about ways to tweet to them and win chances to be featured on their page, they use hashtags such as #BestWestern, #BWsmiles, #travel, and #traveltips. Their most successful tweet is not as successful as it should be but it is still their highest likes and retweets compared to their other posts, it is a guide for summer and traveling. It was successful because they give you a chance to save when you plan your trip with them if you click the link that they have tweeted.

Most Successful Tweet
Best Western Hotels & Resorts

Click the links below each picture to get to either their Twitter page or their most successful tweet!