Best Western Hotels & Resorts Social Media Study

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Best Western Hotels & Resorts

Best Western Hotels & Resorts

Social Media Study Find a Hotel

By: Tissha Lela

Best Western makes it easy to find a hotel with social media presence on a blog, Twitter, Instagram, Pinterest, Facebook, YouTube, and Google+. I will be examining their strategies and presence on all of these except for three.

Encouraging to GO MOBILE
Best Western Hotels & Resorts Home Page

Social Media Links

On Facebook, Best Western posts once a day and most effective with giveaways/contests. They interact with audiences through images and post content about their rewards and travel guides/tips. They post to generate interest and have 1,072,862 likes.

Facebook Likes
Best Western Hotels & Resorts Facebook Page

On Twitter, they post once a day and most effective with tweets about winning prizes. They interact with audiences through images and post content about traveling and rewards program. They post to engage and have 78.9K followers.

Twitter Followers
Best Western Hotels & Resorts Twitter Page

On YouTube, they post weekly each month and most effective with short videos on savings/booking. They interact with audiences through videos and post content about travel ideas and their hotels. They post to sell and have 3,204 subscribers.

YouTube Subscribers
Best Western Hotels & Resorts YouTube Channel

On Pinterest, they post often each day and most effective with travel destination pins. They interact with audiences through images and post content about different destinations. They post to generate interest and have 2.9K followers.

Pinterest Followers
Best Western Hotels & Resorts Pinterest Page

In conclusion, they are most effective on Facebook and should be more active on YouTube.

Facebook Likes, Shares, and Comments
Best Western Hotels & Resorts Facebook Post