Hotels on Twitter
By: Tissha Lela
Sheraton Hotels & Resorts
Sheraton tweets a few
days apart, once or twice a day and post content about promotions with their
SPG membership and their different hotels around the world. They do not use the
50/50 rule on Twitter because they only post about themselves, however, there
are other content but it speaks about pairing foods with drinks and has nothing
to do with the hotel industry itself. They speak about the different events
they hold with hashtags relevant to those events and use other hashtags such as
#spglife, #sheratonclub, #sheratonpresents, and #sheratongrand. Their most
successful tweet is a sweepstakes they had called Delight Delays Sweeps. It was
successful because it gave everyone a chance to enter and win a trip to turn your
delays into delights, also, it is easy to enter and all you have to do is tweet
to them about what your delay may be even outside of traveling.
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| Most Successful Tweet Sheraton Hotels & Resorts Twitter Page |
Best Western Hotels & Resorts
Best Western tweets
about twice a day and post content about contests and joining their rewards program to gain a
lot of benefits and automatic chances to win by just being their customer. They
do use the 50/50 rule because they tweet about themselves and also about
destinations and motivational advice in which are about traveling and relates
to the hotel industry. They speak about ways to tweet to them and win chances
to be featured on their page, they use hashtags such as #BestWestern, #BWsmiles, #travel, and
#traveltips. Their most successful tweet is not as successful as it should be
but it is still their highest likes and retweets compared to their other posts,
it is a guide for summer and traveling.
It was successful because they give you a chance to save when you plan your
trip with them if you click the link that they have tweeted.
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| Most Successful Tweet Best Western Hotels & Resorts Click the links below each picture to get to either their Twitter page or their most successful tweet! |
