Digital Marketing : There is a video tour of this campaign which gives information about the whole process involved in the google Analytics. There is a video which describes each process involved in the SEO.

 The link to the video is as follows: https://www.youtube.com/watch?v=FLNLEQ4vWTc

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Sheraton vs Best Western on Twitter

Hotels on Twitter

By: Tissha Lela

Sheraton Hotels & Resorts

Sheraton tweets a few days apart, once or twice a day and post content about promotions with their SPG membership and their different hotels around the world. They do not use the 50/50 rule on Twitter because they only post about themselves, however, there are other content but it speaks about pairing foods with drinks and has nothing to do with the hotel industry itself. They speak about the different events they hold with hashtags relevant to those events and use other hashtags such as #spglife, #sheratonclub, #sheratonpresents, and #sheratongrand. Their most successful tweet is a sweepstakes they had called Delight Delays Sweeps. It was successful because it gave everyone a chance to enter and win a trip to turn your delays into delights, also, it is easy to enter and all you have to do is tweet to them about what your delay may be even outside of traveling.

Most Successful Tweet
Sheraton Hotels & Resorts Twitter Page

Best Western Hotels & Resorts

Best Western tweets about twice a day and post content about contests and joining their rewards program to gain a lot of benefits and automatic chances to win by just being their customer. They do use the 50/50 rule because they tweet about themselves and also about destinations and motivational advice in which are about traveling and relates to the hotel industry. They speak about ways to tweet to them and win chances to be featured on their page, they use hashtags such as #BestWestern, #BWsmiles, #travel, and #traveltips. Their most successful tweet is not as successful as it should be but it is still their highest likes and retweets compared to their other posts, it is a guide for summer and traveling. It was successful because they give you a chance to save when you plan your trip with them if you click the link that they have tweeted.

Most Successful Tweet
Best Western Hotels & Resorts

Click the links below each picture to get to either their Twitter page or their most successful tweet!

campaign : hilton Vs marriott

Hilton hotels 
the Hilton hotels campaign named "vacations for ill workers" which is prove to very useful and helpful for their workers as you can see in the picture there is a worker asked who is really sick ad in need of holiday from his job, so Hilton hotels are going to start this campaign from June and they will show this campaign on all the Hilton's social media sites. even that the website called "  Hilton urgent vacation center" whrer they can get their vacations on the spot even not only for the ill workers, they can also get their vacations on occasions also which is very good thing of Hilton hotels that they also take care of their workers and they really important for them also.

Marriott hotels

Their campaign named as “to encourage tips for maid” is very helpful and for their maids. the name of the person who cleans the room will be written on the envelop along with a message They are treating their customers as they are at home. They feel homely as they are providing them with all the facilities with the best service. this campaign is started by Marriott very soon which is huge help fr maids because unlike waitresses who earn less than minimum wage because tips are expected to raise their earnings, hotel housekeepers are paid minimum wages, and in expensive markets, sustainability more. they are making good use of this campaign and doing very well for their staff

fan page of marriott

Marriott hotels fan page

this is fan page of Marriott hotels which is unofficial page
in  this screenshot you can see the discussion through the comments of Marriott hotels
they are also helping to promote the Marriott hotels and
discussing their own experiences and give feedback to people or the customers of Marriott hotels
this fan page seems to be  is very helpful for the Marriott hotels.
they provide detailed information even on that things which is not available on website like we can say personal experiences or views also.

fan page of Marriott hotels 

fan page of hilton hotels

                                             Hilton hotel fan page 

This page is an unofficial page,This page advances roomy rooms accessible at Hilton and agreeable facilities. Aside from giving and advancing about the reliability program, it is likewise giving point of interest data about the working of the project. This kind of point of interest data is difficult to discover on their official site so these sort of fan pages can be extremely useful to give specifying of working of the dedication program. This fan page is an informal aide for business explorers that help them to accomplish more business with them. The site is exceptionally useful in offering data to the clients about every last angle however now and then detail data is not there so such sorts of authority pages are useful for the forthcoming clients. It demonstrates different news, look news, most recent news, Reward programs news, long standing customer news and different news. It likewise give full data about the working of the unwaveringness program. They are utilizing the methodology of 50/50 a strategy. They are demonstrating that everybody is included in their image and immerse a great deal of gathering of people. Such sort of fan pages are extremely instructive and give a considerable measure of data. The get profits by the deal and utilization of fan pages to advance more business.

Hilton hotels
fan page

Hilton hotels Vs Marriott hotels on you tube

Hilton hotels
 Hilton hotels are also active on you tube hotels as they are having 3,782 subscribers on YouTube, they post mostly once in a month but with  the lot of information for their customers or clients and promote their events or offers or discounts through YouTube also, through posting videos on you tube they show their services or rooms of hotel and promoting in best way and attracting their customers , in this video you can see they having 43227 views and 53 comments on this video. this video seems to be very valuable and attractive for the customers and beneficial for them.

Hilton hotels
YouTube post

Marriott hotels 
Marriott hotels are active on you tube with having 5970 subscribe as more than the subscribers of Hilton hotels and post videos twice in month, they are promoting there hotel and creating new customers in best way with the best videos and seems full interest in using this social media sites as it shows clearly through the number of the subscribers on you tube, they show how they serve for us and  having videos of there all locations of Marriott as you can see the screen shot they having numbers of like and comments on videos, YouTube seems to be very useful for the Marriott.

Marriott hotels
you tube post

hilton hotels vs marriott hotels on Google+

Hilton hotels
 Hilton hotels are also active on Google+, but they are not so interested to promote there hotel through this social media site but they have a number of followers on Google+. as they post so less as compared to the other social media sites of the Hilton hotels. they just post some of the videos ton show bout their hotels but not briefly describe. they offers and organize an events   for their customers but they don't show on this site and they just post some images of their hotels to just show up that they are active on Google+ not even more than it.

Hilton hotels
Google+ post

Marriott hotels 
Marriott hotels are also available on Google+, and they post twice in a week and having more followers on Google+ as compared to the followers of Hilton hotels, Marriott hotels post videos and images with the brief description of their offers and discounts as we can see clearly in this screen capture and they are promoting and attracting through this site and showing good interest to use this site,, they have approximately 306 around comments on their many of their post.Their main focus is to  in business class as they attempt to advance about business occasions and gatherings. They need their picture to be anticipated in the business as business related inns. they always update their even or new offers on this social site and this videos are very interesting and successful for the Marriott's and beneficial for them. 

Marriott hotels
Google+ post

hilton hotels VS Marriott hotels on twitter

Hilton hotels

they are also active on twitter as they post twice daily also on twitter. they are concentrating on attracting customer as on this post of the twitter  they are showing about the discount on night staying with breakfast so that they can built more customers and having loyalty with customers
They have utilized 50/50 strategy positively by clarifying about their own particular favorable circumstances in contrast with the entire business. They primarily concentrate on perspectives of their offer on night staying as how a client get pulled in towards it.this post is considered ass very attractive or successful post because this post is very valuable for the customers and having number of likes on this post.

Hilton hotels
twitter post

                                                                    
 Marriott hotels 
 Marriott's are also active on twitter.They post frequently and weekly on Twitter, it demonstrates that they are exceptionally dynamic on this online networking. They post innovative pictures about new things presented and new formulas made by them. They are part of their adherents and parcel of them are preferring their tweets. They utilize this medium to offer data to their planned clients about up and coming occasions.
 They have utilized 50/50 decide however not to that degree. They present about their accomplishments on let individuals think about their great records.
This demonstrates they know in all actuality how to make utilization of little tweets in an exceptionally productive manner to take control over the entire business and also over forthcoming clients.this post is very valuable and successful for customer and Marriott hotels.

Marriott hotels
twitter post

                                                                   

Sheraton vs Best Western on Facebook

Hotels on Facebook

By: Tissha Lela

Sheraton Hotels & Resorts

Sheraton posts once weekly and has content in which speaks about the types of events that they hold within their hotels, their different locations, promotions, and also what they do for those whom are traveling. They do not use the 50/50 rule because they only have content about themselves and not the hotel industry. They often mention to redeem free rewards through social media and their membership benefits if you sign up with their SPG membership card. One of their most successful posts is a video showing how they surprise travellers with random acts of kindness and I think it was successful because it shows how dedicated they are by offering their services outside of their hotels. Another successful post is an announcement for Sheraton Grand where they uploaded pictures of the new properties around the world and I think this was successful because of the attractiveness in the pictures.

Most Successful Post
Sheraton Hotels & Resorts Facebook Post

Best Western Hotels & Resorts

Best Western posts once or twice a day and has content about winning goods and travel tips. They use the 50/50 rule since they post about themselves and the hotel industry by including vacation and travel ideas. They have weekly contests to win their travel card and motivational advice every Monday. One of their most successful posts is called My Wherever Destination, I think this is successful because they make it about you by asking you to select a location in which you desire to go and share it with your friends for a chance to win one free night at their hotel. Another post in which they are successful with is called Travel Trivia Tuesday, I think this is successful because they post a picture every Tuesday, give a hint then ask everyone to guess where the picture was taken for a chance to win a $100 travel card.

Most Successful Post
Best Western Hotels & Resorts Facebook Page

Click the links below each picture to get to either their Facebook page or their most successful post!

hilton hotels Vs maarriott hotels on facebook

                                                         Author: dimple gogna 


Hilton hotels

they post twice a day as they are active on Facebook. and you can see that  in this post they shows about the beach of the Hilton hotels at their new locations and they talk about the new services and new extra facilities which are provided in this hotel and specially about the view of this hotel which are mostly liked by the people but in this post and the promotion of this new location of the Hilton hotels  through the trip adviser also by using the keyword of beach and resorts they did not use 50/50 strategy as we can see clearly. but the best post of Hilton hotels's Facebook page as you can seee that this post is liked by the millions of the people. this post is really successful because they took very beautiful view and explained very  briefly in the form of video so this one is considered as very promotional, successful and the best post of he Hilton hotels.

                                                     Facebook post: hilton hotels

Marriott hotels

they post twice in a week, as we can say they post less as compared to the Hilton hotels as they are promoting their hotel in this post on international level their hotels and also they are acquiring start-wood hotels and resorts worldwide and creating the worlds largest hotel. as they use the 50/50 strategy  as they are looking  for the both advantages for own and for industry which can be clear by click this post. this the most recent post of the Marriott hotels and the very successful post which was liked by the 2.2k of people and shared by 702 people and having brief description of this post.

                                                      Facebook post: Marriott hotels

Campaign

Hyatt: Their campaign named as “It’s good to be home” is very successful and their target audience are those people which are having busy life. They are treating their customers as they are at home. They feel homely as they are providing them with all the facilities such as gym, room service and full comfort.

It is one of the largest campaign that they have promoted and started back. In this busy lifestyle, people want to take rest, so they want to spend their spare time while relaxing in that free time. The hotel has started this campaign especially for those people who are normally very busy in their life and do not get time to spend at home. They are making good use of the meduim to spread this lovely message around the globe.

Campaign
Hyatt

Pan Pacific Hotel & Resorts: They have started a very good campaign in which they show their corporate responsibility towards society. This campaign is named as World Kidney Day, in which their main focus is to create awareness among people about the speciality of kidneys as well as their importance in our lives. They wanted that people should be aware about different problems regarding and other related diseases. This is a very good medium to spread message and interact with customers by doing a face to face communication. It will create a good public image in the mind of customers and it can be called as positioning your brand as a healthy as well as caring brand. It shows that the business is not only concerned with profit but more about the health of their customers.

Pan Pacific
Campaign

Fan Page of Pan Pan Pacific Hotels & Resorts

There is no exactly a fan page of this hotel. 

They are having all official pages on their hotel. 

The picture given shows a blog which ultimately provides detail information about the interview. This interview give readers an overview about their hotel and its services. 

Customers give a lot of attention to reviews and feedback from other customers. 

Such type of pages act as an asset for the organisation because they promote business and talk about good service of the organisation. 

There are not exactly fan pages for the Pan Pacific Hotels & Resorts. 

There are only such type of pages because no other pages like fan pages are not there.

Pan Pacific Hotels & Resorts
Fan page

Fan Page of Hyatt

This is an unofficial fan page of Hyatt Hotels & Resorts. This is also promoting about the loyalty program of Hyatt Gold Passport. This page promotes spacious rooms available at Hyatt and comfortable accommodations. 

Apart from providing and promoting about the loyalty program, it is also giving detail information about the working of the program.

 This type of detail information is not easy to find on their official website so these type of fan pages can be very helpful to give detailing of working of the loyalty program. 

This fan page is an unofficial guide for business travellers that help them to do more business with them. 

The website is very helpful in giving information to the customers about each and every aspect but sometimes detail information is not there so such types of official pages are very good for the prospective customers. 

It shows other news, search news, latest news, Reward programs news, frequent flyer news and other news. 

The example given above shows an unofficial fan page which mainly talks about the gold passport loyalty program. It also give full information about the working of the loyalty program. They are using the strategy of 50/50 a little bit. 

They are showing that everyone is involved in their brand and engulf a lot of audience. Such kind of fan pages are very informative and provide a lot of information. 

The hotel get benefits from the sale and use of fan pages to promote more business. 

Hyatt
Fanpage

YouTube

Hyatt: They are having 7,597 subscribers on YouTube. 
Their presence on YouTube shows that they are active on this social media site too. It shows that they have posted videos 4 days ago recently. There is lot of information a customer can gain from, by watching these videos. They are spreading the message of “It’s good to be home” through these videos. 

Pan Pacific
YouTube

They post about how they are well treating their customers in their premises. 

YouTube
Hyatt

They make their customers to feel like home by providing them homely environment which is best suited for relaxation. 
This channel is far much better from other channels because anyone can feel the ambience through creative and natural videos. They are using 50/50 strategy because they are showcasing them in the competition.

The above picture shows that their videos are getting lot of views such as 409,344 views in one of the videos.

Pan Pacific Hotels & Resorts: They are not very active on YouTube and this can interpreted from their YouTube page. There are only six subscribers which is a very shocking number. This shows that they are not proving their customers a visual representation of their premises. They are some videos which shows destination wedding. One of the video shows that they are green certified which ultimately shows that they are socially responsible towards society also. They can prove themselves better if they become more active on this channel. They are not using the strategy of 50/50 here because they are just showing their little glance on YouTube by having few videos on this channel

Google+

Hyatt: They are not interested in promoting their brand in the market place through Google+. 
This can be seen from the number of postings and the number of likes they are getting on that social media site. They have posted some of the unforgettable events organised at Hyatt. 
They are promoting about their loyalty programs such as Gold Passport. 
They are posting weekly about the current events. 
It is very good to keep informed about your happenings to the world. There is no meaning if you are doing something special but not informing others about it.
 They capture photos of scenic beauty and portrayed them in a way that every person wanted to visit. The power of using pictures in presenting them in a productive way can be seen here.

Hyatt
Google+

Pan Pacific Hotels & Resorts: They are also active on Google+ as they post about news every week. They are making good use of this media channel to promote about new things happening around the world as well as in their business. Weekly updates show that they are not only providing information but also engaging their customers into new innovations. They are very much concerned about their content so they are posting very deliberately as this will affect their business.  Their main focus is to attract business class as they try to promote about business events and meetings. They want their image to be projected in the industry as business related hotels.

Pan Pacific
Google+

Twitter

Hyatt Hotels & Resorts: They post regularly and hourly on Twitter, it shows that they are very active on this social media. 
They post creative images about new items introduced and new recipes made by them. They are lot of their followers and lot of them are liking their tweets. They use this medium to give information to their prospective customers about upcoming events. 
They post attractive images regarding new ways of making food in the kitchen. They have used 50/50 rule but not to that extent. They post about their achievements to let people know about their good records. 
This shows that they know in reality how to make use of small tweets in a very efficient way to take power over the whole industry as well as over prospective customers.

Hyatt
Twitter Links

Pan Pacific Hotels & Resorts: They are also active on this social media site but not that as of Hyatt Hotels & Resorts. They post regularly but not hourly. 

They also provide up to date information to their customers to keep them informed about new events going on in their premises. They want their customers to take keen interest in their programs and events.  

They post about past experiences of their loyal customers along with their feedback. 

This give a sense to other people about the kind of service they provide and how they will be providing in the future. 

They have used 50/50 rule in a good way by explaining about their own advantages in comparison to the whole industry. They mainly focus on views of their hotel rooms as how a customer get attracted towards it.

The comparison between these two hotels regarding the use of Twitter in promoting their brand is very effective and efficient also. It does two things side by side, providing information and promoting at the same time.

Twitter
Pan Pacific Hotels & Resorts