Search
Engine Optimization involves ranking our results higher in the search results.
As both brands are same i.e. hotels so results will be same, but even though
they are not same because of the structure with different type of keywords and
content used in both websites.
Both
websites have more visible content than the written content. Hyatt hotel’s
website can be seen in the search results when keywords such as Hotel Reservations, Hotels & Resorts, Luxury hotels, Book hotel
rooms and Hotel rooms are used. This website is not mobile friendly but has
options to select direct.
On the other hand, keywords such as Book direct now,
serviced suites, hotels and resorts are more useful in searching for the Pan
Pacific Hotels and Resorts. The website of this hotel is mobile friendly, its
format is same as that on the laptop.
The link to the websites are given below:
 |
| Pan Pacific Hotels and Resorts Homepage |
 |
| Hyatt Homepage |
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