Information about the brands
Introduction
Marketers’
benefit from SEO because it is an easy and efficient way to find out the top
companies, brands, or businesses for anything in which is searched for online.
In the hotels industry, Sheraton and Best Western have fairly good SEO in different
ways in which mean that they get many visitors on their site by using keywords
on their sites such as “Experience” and “Mobile” in the mission to provide and
be the best Hotel Services. They have similar keywords on their sites but are
worded different in which can make a difference in their SEO. Both sites offer
similar services but the experience will differ to certain people. Sheraton has
more engagement on their website and can experience certain things online
alone. Best western has less content on their website but you still can
experience a lot online. The goal is to decide which of the two sites when
compared has a stronger SEO for the best hotel services and experience.
SEO Considerations
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Sheraton
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Best Western
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URL:
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||
Keywords used on each site:
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Sleep Experience, Experience the World of Rewards, Mobile Options
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Go Mobile, Check Reservations, Find a Hotel
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Frequency of Keywords:
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1 x Each
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Go Mobile = 2, Check Reservations = 1, Find a Hotel = 2
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Locations of keywords:
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Sleep Experience = Close to Top, Experience the World of Rewards =
Middle, Mobile Options = Bottom
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Go Mobile = Bottom, Check Reservations = Top, Find a Hotel = Top
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Keywords in URL:
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Starwood Hotels
|
Book Best Western
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<title>
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Sheraton Hotels, Resorts, Family Hotels, Resort Hotels, Starwood
Hotels
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Hotels – Book Direct and Save on Over 4,100 Best Western Hotels
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<meta name="description"
content=“”/>
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Exclusive offers. Lowest rates. Book your next family hotel stay
through the official Sheraton Hotels website. Experience Sheraton resort
hotels today
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Best Western International is the The World’s Biggest Hotel Family®
with more than 4,100 Hotels in over 100 Countries and Territories worldwide.
Book Your Hotel Reservation Online Today at BestWestern.com
|
<meta name="keywords"
content=""/>
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Sheraton, Sheraton Hotels, Sheraton Resorts, family hotels, resorts
hotels
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Best Western, Best Western Hotel, Online Hotel Reservation, Hotel
Accommodation, Hotel Listings, Affordable Rates
|
Site upload speed:
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Fast
|
Fast
|
Quality of written content:
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Good, Organized, and Clear
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Not Much Written Content
|
Quality of Visual Content:
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Good, Some Automatically Change Without Touching, and Appealing
|
Not Much Visual Content
|
Alt Text used:
|
None
|
Blog, Twitter, Instagram, Pinterest, Facebook, Youtube, Google+,
|
Captions used:
|
None
|
None
|
Quality of Layout:
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Organized, Easy to Navigate, Clear to Find
|
Not so Good, Too Little Layout, Everything Too Close Together
|
Call-to-action:
|
Find & Book and Join SPG (Club)
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Register & Book Now & Sign Up
|
Anchor Text:
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Yes Over 60
|
Yes Over 70
|
Mobile Friendly:
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Yes (Mobile Options)
|
Yes (Go Mobile)
|
Content is “shareable”:
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No but Encourages to Share Name on Your Social Media
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No
|
Links to Social Media:
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Yes
|
Yes
|
SERP ranking results when using keywords from this
table:
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First Page
|
First Keyword: No Result, Second Keyword: First Page, and Third Keyword: Second Page
|
Google Trends Insights:
According
to Google Trends, hotels are a very popular subject in Yukon Territory but the keyword
Toronto Hotels is most searched for. Sheraton Hotels and Resorts may not be of
much interest because they are more known outside of Canada. Best Western has
the most interest in Prince Edward Island with its name being searched for the
most and the word hotel next to it. Hotels in general have a really high
interest over the year than Sheraton and Best Western alone, especially in the
month of July. However, Best Western is more popular in interest than Sheraton
in July as well, in Canada.
Summary:
Sheraton has
minimal writing on their website but with only a few words they capture your
attention to click on further, it is easy to find a hotel and book because it
is the first thing you see when you go onto their homepage. They use a lot of
pictures that are visually appealing and engaging to click on. The tone on
their website represents their brand and has a more business/professional look
to it. Best Western emphasizes their deals to make you want to click on it. They
make it easy to find a hotel and book online since it is at the top of the
page. They have a tab on their homepage just for deals and offers which is very
appealing to the eye. Experience is found mostly on Sheraton’s website a few
times whereas Mobile is found on both sites. I noticed that Sheraton has find
and book in two places on their website, both at the top but one is a tab and
the other is right there as soon as you enter their website. I noticed that
Best Western has on their homepage that they earned the most industry awards of
any hotel brand. After I did a search on Sleep Experience, World of Rewards,
and Mobile Options, Sheraton came up on the third page. After doing a search on
Go Mobile, Check Reservations, and Find a Hotel, Best Western came up on the
second page. Both of these sites try to get you to click on certain things in
order to go further into their website for more information or to sign-up for
something but they are also different with the amount of content on their
homepages and their pictures because Sheraton has more to do on their website
with a lot of pictures but Best Western does not have much on their homepage
and just a few images.
Conclusion:
In the hotels industry, Sheraton and Best
Western are completely different from each other because one uses keywords on
their site like Sleep Experience, World of Rewards, and Mobile Options, while
the other uses keywords on their site like Go Mobile, Check Reservations, and
Find a Hotel to be found through SEO. In conclusion, the one who tops this SEO
search analysis is Best Western.Sheraton has fairly good SEO because doing a quick search on certain keywords from their site like, sleep experience, world of rewards, and mobile options, they will come up on the first page between the fifth and ninth result.
Best Western, however, has a slightly different SEO because after doing a search on the keyword go mobile, there is no results, check reservations, they appear on the first page as the fifth result, and find a hotel, they appear on the second page as the last result, all of these are excluding ads.
As a conclusion, Sheraton has more content on their website whereas Best Western does not and because of this they both differentiate in SEO with just keywords throughout their sites.
Below are links to their websites:
 |
| Sheraton Hotels & Resorts Homepage |
 |
| Best Western Hotels & Resorts Homepage |
Author
Written by: Tissha Lela
Information about author in previous post called 'Welcome to "Digital Hotel Experience"'
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