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| Logo Sheraton Hotels & Resorts |
Sheraton Hotels & Resorts
Social Media Study Experience
Author:
Tissha Lela
Sheraton
provides services and experiences
with social media presence on Instagram, Facebook, Twitter, YouTube, and Weibo.
I will be examining their strategies and presence on all of these including
Pinterest with the exception of two.
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| Promoting Recent Social Media Posts Sheraton Hotels & Resorts Home Page |
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| Social Media Links On Facebook, Sheraton post once a few weeks apart and most effective speaking about their hotels in destinations. They interact with audiences through images and post content about events they hold and their locations. They post to generate interest and have 393,245 likes. |
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| Facebook Likes Sheraton Hotels & Resorts Facebook Page On Twitter, they post once a few days apart and most effective with sweepstakes. They interact with audiences through images and post content about their different hotels and promotions. They post to engage and have 52.7K followers. |
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| Twitter Followers Sheraton Hotels & Resorts Twitter Page On YouTube, they post a couple of times within each month and most effective with sweepstakes. They interact with audiences through videos and post content about their different hotels and promotions. They post to sell and have 1,952 subscribers. |
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| YouTube Subscribers Sheraton Hotels & Resorts YouTube Channel On Pinterest, they have no post and are not effective. There’s no interaction with audiences and no content. There’s no purpose but still have 142 followers. |
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| Pinterest Followers Sheraton Hotels & Resorts Pinterest Page In conclusion, they’re most effective on Twitter and should post more often on all of their social media. |
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| Twitter Retweets, Likes, and Interactions Sheraton Hotels & Resorts Twitter Posts |
